About Us

We’ve all experienced hair loss personally. Through family members. After childbirth. Seeing our own hair fall.

We know first-hand the stress hair loss causes. And now we know more about the stress that causes hair loss.

We believe there is a better way than seeing it in our futures and having no choice but to accept it. So, we’ve partnered with a team of dermatologists and hair scientists to create that new way.

Reducing hair loss so we can keep more of the hair we love - We believe getting ahead of hair loss is better than trying to regrow hair later.

Proving it works before promising it works - We've clinically-tested KeepItAnchored in the US and stress-tested it in New Zealand, where the kind of stress that causes daily hair loss is some of the highest in the world.

Like daily sunscreen helps you keep your skin looking healthy and vibrant, we now know daily scalp care can help your hair stay healthy and full by reducing oxidative stress at the scalp surface.

One less thing to stress about!

We'd love to hear from you!